New program = more drivers
Lyft and General Motors just announced the launch of a new Express Drive program.
Essentially, this new program provides Lyft drivers with a flexible, all-inclusive rental program that will give them access to cars at affordable rates whenever they need them. It comes just two months after GM struck a strategic partnership with Lyft and invested $500 million as part of Lyft’s $1 billion Series F round.
The new program begins later this month in Chicago and will soon roll out to Boston, Washington, D.C., and Baltimore, as well as many other metro areas throughout the year.
A looming public safety issue
Well, just last year in the greater Chicago area roughly 60,000 people applied to drive with Lyft, but since they didn’t have a qualifying vehicle they could not become a driver for the company. The new Express Drive program “solves” this problem and offers millions of potential drivers a dynamic way to earn money while driving on the Lyft platform.
And this poses a significant public safety risk for people around the country.
Here’s how the program will work.
Active Lyft drivers who meet a certain ride count each week will not have to pay a weekly rental cost. This means, the more you drive the less you pay. Such a program incentives drivers to boost their ride count, which on the surface doesn’t seem like such a problem. But by incentivizing higher ride counts you jeopardize public safety by increasing the number of drivers on the road who might be pulling more than 12 hours on the road.
And tired drivers equals unsafe drivers.